StellaLuna

In February 2006, we launched Stella Luna, our retail chain for women’s fashion footwear and leather goods. The brand continued to be well received by the affordable luxury market segment and is a tremendous success in every aspect, especially in the primary cities in the PRC.

Our products: Women’s Fashion Footwear & Leather Goods

We personally design, develop and make Stella Luna women’s fashion footwear, and the price range for each pair ranges from RMB1000 to RMB2,800. Also, we have a distribution agreement with the exclusive licensee of Guess footwear to sell Guess women’s fashion footwear in our China-based Stella Luna stores.

Besides footwear, our Stella Luna stores sell leather goods, such as handbags, for which we focus on product design.

Retail Stores

Our store total reached 93 as of 30 June 2008, including:

  • 81 retail stores in the PRC

  • Stella Luna flagship store, Huaihai Road, Shanghai (since March 2006)

  • Stella Luna boutique store, Jiuguang Shanghai, Shanghai (since May 2006)

  • Concessionary shops in various department stores, such as Parkson, Raffles City and Grand Gateway, in 18 major Chinese cities

  • 12 retail stores in Thailand: 10 in Bangkok and 2 in Phuket

Awards

The advertising awards for our avant-garde designs include:

  • The 2006 Fashion World Chinese Billboard award – Silver Prize

  • The 2006 Fashion World Chinese Billboard award – Excellence Award

  • The 2006 Longxi Advertising award – Excellence Award

  • The 2006 Longxi outdoor advertising award – Silver Prize

For more details about StellaLuna, please click here.