What For

In July 2007, we launched our new brand What For to target the contemporary and lifestyle market segment in China. The brand has received overwhelming response from its targeted customers since its flagship launch in Shanghai. The fast acceptance of these brands has also greatly facilitated broad coverage and deep penetration of the target market over a short period of time.

Our Products

As with What For, we personally design, develop and make women’s fashion footwear, and the price range for each pair ranges from RMB600 to RMB1,500.

Retail Stores

Our store total reached 37 as of 30 June 2008, and all of them are located in major Chinese cities, such as Shanghai, Wuhan and Beijing.

For more details about What For, please click here.