Key Milestones

1982

Founded in Taiwan by Messrs. Jimmy Chen, Jack Chiang and Eric Chao to produce women’s footwear for US retail customers 

1991

Commenced China operations with the establishment of the Stella Footwear Factory in Changan, Dongguan

1995

Established Seville Footwear Factory in Changan, Dongguan for the development and manufacture of men’s casual footwear for leading companies like Clarks, Rockport, Timberland and Wolverine

1998

  • Entered into an exclusive finished footwear supply arrangement with Golden Star Company Limited for the manufacture of men’s casual and fashion footwear in Vietnam

  • Expanded production capacity in China with the expansion of Seville Footwear Factory

1999

Established Selena Footwear Factory in Dalingshan, Dongguan to cope with our increased production and range of women’s fashion shoes

2000

Established Longchuan Simona Footwear Factory in Longchuan, Heyuan as a wholly foreign-owned enterprise in the PRC

2003

Established and extended Dongguan Stella Footwear Factory in Dalingshan, Donguan, a wholly foreign-owned enterprise, for the manufacture of women’s casual and fashion footwear

2004

Developed and manufactured footwear for high-end brands

2006

Launched retail operation and opened the flagship Stella Luna store in Shanghai

2007

Listed on The Stock Exchange of Hong Kong Limited on 6 July 2007

As of 31 December 2007

  • A total of 47.7 million pairs of footwear were manufactured

  • Total turnover reached US$937.2 million

  • Number of Stella Luna stores reached 67 in China, and 6 in Thailand

  • 10 What For stores were opened in China